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Step Two. Goodcopy

Share the side of you that makes your people fall head-over-heels in love.
Good copy turns strangers into friends. It’s why you connected with your BFF immediately, why you can spot a new team member from across the internet, and why you’re obsessed with your favorite TV show.

Your website needs to magnetize your kindred spirits...so that they know, from just your homepage headline or the first sentence of your about page, that you’re the one they’ve been looking for.

We start by having a conversation. We draw out the meaningful nuances that capture your spirit, and then we weave it all into tight copy that helps people say,“yassssss”to you over and over again.

Without branded copy, you’re going to sound just like everyone else, even if you don’t look like everyone else. And we already know what the other guys can give.

That’s why we want to work on your tone, your visual identity, and what information you share.

When your copy sounds like you, your whole brand starts to come together. And that’s where the magic begins.

LITO 🇸🇬 Made In Singapore